Alliance MMA is churning out top-tier fighters and putting on the most exciting bouts outside of the UFC. After unifying several regional promoters, the Alliance needed a battle standard, an identity that communicated brotherhood, technical skill, and professionalism. Rooted in a military aesthetic, the mark interlocks forming an abstracted MMA resting atop a strong foundation.


CREDITS (Created for 160over90)

Executive Creative Director: TIm O’Donnell

Design and Illustration: Robb Leef