How do you choose a beer, or wine, or any packaged good for that matter? Maybe a little research to see what the brand is all about, maybe scour beer advocate for that perfect pilsner to satiate your discerning taste, or maybe you just pick the one with an interesting label that doesn’t look like it was made in someone’s basement. Autumn Arch Beer Project is not located in a basement. They are high level beer wizards using advanced brewing techniques, both old and new, to concoct some of the most interesting, powerful, and more importantly, delicious beers out there. These fine libations needed labels that not only captured the individual aspects of each, but also the attention of the overwhelmed beer case browser.