Spectra manages some of the biggest athletic and entertainment facilities in the US including the Wells Fargo Center. As a wing of Comcast with a unique multi-faceted business structure, there was a need for a separate identity that would unify the various services under one brand umbrella. The strong dimensional mark mimics the “flow” of an event and the typography utilizes the Comcast standard font to maintain that connection.
CREDITS (Created for 160over90)
Executive Creative Director: Steve Penning
Associate Creative Directors: Tim Gough
Design and Illustration: Robb Leef